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New Client BimmerShops

We’ve completed a three month project for BimmerShops, which entailed writing nearly 100 unique articles on car repair for BMW, Porsche, Mercedes-Benz and other luxury vehicles.

Posted under Company News

More Jumping on the Content Bandwagon

Time to toot my own horn again, so forgive me. We are doing this to show how far ahead of the curve we were with SEO Copywriting, and to prove that quality content is the number one factor in search engine ranking.

Today I read an article which said: “The bottom line is that while SEO is not dead, it has changed so radically in the past few years that the rules of the game have changed. If you want to win, you need to adjust your approach and start creating compelling content that both the search engine bots and the public want to view.”

Radically changed? We’ve been saying since 2006, that it is integral to write content that attracts both readers AND search engines. It is a simple practice that actually works. The problem is, many people, companies or writers don’t want to invest the time and money into creating a website that is content-rich. They’d prefer to do blackhat seo practices and trick the search engines.

We believe that if a website answers a user’s query, then Google etc. will rank that site well. After all, Google is in the business of answering a user’s questions, so they want the sites that achieve that goal.

Bottom line – content (writing, videos, photos) is the only way to attract search engines. As search engines become more savvy, it is the only underlying SEO/SEM factor that will always stay true.

Posted under Company News, SEO News, SEO Writing Tips

The Need for Unique Content is Something New?

I am usually not one to toot my own horn, but I woke up today and read one of my favorite sites, SiteProNews, and there was an article about the “new” SEO copywriting methods.

In a nutshell, the authors said what I’ve been saying since 06….the most important thing to do is write clear, concise, quality content that educates the reader.

Keywords will always be necessary, but they should be exposed in your content through natural writing.

Posted under Company News

UNECA Website

We assisted Kodjo Abassa in doing press releases and other content for his department at the UN:

Posted under Company News

Google’s Peguin Rollout Proves Need for Unique Content

It used to be an SEO Trick to duplicate content on several different URLs. Google has caught on, which is good news for users…and content development companies like ours.

In short, websites with duplicate content will be penalized. Your site MUST have content, that is informative, easy-to-read and of course, unique.

Read here more about the Penguin rollout.

Posted under SEO Writing Tips

On-Page Optimization or Off-Page Optimization?

On-Page Optimization or Off-Page Optimization? Which should you do? Well, when it comes to SEO, you should work on both if you can.

On-Page optimization (optimizing your own site with content and code) is best if you are trying to rank high for long-tail keywords and phrases, such as “Best Real Estate Offers in San Francisco” or the like.

Off-Page optimization (focusing on backlinks) is best if you are working on very popular keywords or short phrases.

Essentially, you should work on both, because Google determines your ranking based on the value of your site to users. They have one goal in mind: “Does this site answer the user’s question or needs?” If your site not only answers the user’s question, but is also considered an authority among other pages (off-page-SEO), then you will rank high.

So once again, the best thing you can do for SEO is increase your on-site content and off-site content (article syndication). And Certified Copywriting offers both of these services.

Posted under SEO Writing Tips

Don’t Forget About Google Places!

One of the quickest and easiest ways to get your site visible on the net is to use Google Places.

It will highlight your storefront on Google Maps when people type in your business name.

For example, go to Google and type in: lefigaro rock island. Of course, the site I developed for them ranks first ;) but it also shows the Google Places results as number two.

You can achieve those same results by simply registering with Google Places. Its a great way to increase your SEO without spending any money.

To learn more, visit this link on increasing your seo via Google Places.

Its a really easy way to get your site and business more visibility.

Posted under SEO Writing Tips

Coming up on our Fourth Anniversary

Ceritifed Copywriting is coming up on our Fourt anniversary in 2011. Utilizing freelance writers, with no brick and mortar storefront has proven to be a winning combination. We are proud of all the projects we’ve completed and look forward to many more years of being one of the top seo copywriting companies in the nation, with some of the best seo copywriters around. Thanks to all our clients, past, present and future!

Posted under SEO Writing Tips

More great feedback from clients

This one from Xoxide about our writer, Krista:

She has some very solid work! I love how she took the main idea of the blog
and worked it into the main idea of the article :) Good stuff. I say you
have a keeper!

Posted under SEO Writing Tips