CertifiedCopywriting.com

On-Page Optimization or Off-Page Optimization? Which should you do? Well, when it comes to SEO, you should work on both if you can.

On-Page optimization (optimizing your own site with content and code) is best if you are trying to rank high for long-tail keywords and phrases, such as “Best Real Estate Offers in San Francisco” or the like.

Off-Page optimization (focusing on backlinks) is best if you are working on very popular keywords or short phrases.

Essentially, you should work on both, because Google determines your ranking based on the value of your site to users. They have one goal in mind: “Does this site answer the user’s question or needs?” If your site not only answers the user’s question, but is also considered an authority among other pages (off-page-SEO), then you will rank high.

So once again, the best thing you can do for SEO is increase your on-site content and off-site content (article syndication). And Certified Copywriting offers both of these services.

Currently I’m working on some great new videos for the Williams Island site. I’m making 10 videos comprised of still-shot photos of this luxurious private island in Aventura, FL. One highlights the gardens and grounds, another the marina, then the tennis club, restaurants, and of course the Miami nightlife (Miami is a stone’s throw from Aventura). To make these videos really stand out, we’re using eloquent text from one of my freelance writers, Julia Voss, and then having a local television anchor do the voice-overs. They’ll be posted on Youtube soon, and I’ll put some links.

But why do this? Well, Youtube videos are not only great selling points to prospective clients of Williams Island, but they also help with the SEO. You kill two birds with one stone. Just remember to link back to your main URL.

Over the weekend I developed a new website and menu for Steve’s Belgrade Tavern & Grill in Moline, IL. Check out the new site at http://stevesbelgrade.com. This is the third restaurant site I’ve completed for local businesses in the Quad Cities. The others include www.d-alessandrorestaurant.com and lefigarorestaurant.com.

Chances are you’ve heard of SiteProNews if you are a writer, seo expert, or other internet marketing professional. But if you don’t, you should definitely logon to their site as they are one of the best resources for trends and news regarding SEO and content writing. They are also currently looking for writers to submit articles. So, if you need a few extra bucks and know your SEO, here’s a link to the article submission guidelines for SiteProNews. Check it out.