SEO Writing Tips | CertifiedCopywriting.com

Jul-22-2010

Freelance Writing Work

The following jobs are available on Elance for freelance writers beginning today!

Project Name
Category / Estimated Budget Project Description Preview

SAP Translators
Translation
Between $25,000 and $50,000 I have some SAP documents to be translated (from Spanish to English, French and Portuguese. The document contains screen shots in the language the document is being translated into to help you with is… more
Marketing Content Writer, Editor & Manager
Ghost Writing
Between $25,000 and $50,000 Dear Prospective Employee, Are you looking for an awesome job that’s not only fun, challenging, and enjoyable, but also pays you more money the harder you work? If so, then please listen carefully: a… more
Fashion Journalist
Other - Writing Services
Between $10,000 and $25,000 Located in New York City Marajh Inc. (The Fashion Search) is an innovative website/fashion search engine for both men and women getting ready to launch in the fall 2010. We connect internet users to of… more
Swedish Translator and Project Assistant
Editing & Proofreading
Between $10,000 and $25,000 Swedish Translator and Project Assistant wanted for translation and editing of travel guides from German to Swedish. Over the next six months, we are going to translate 18 travel guides into Swedish. … more
SEO Writer
Creative Writing
Between $5,000 and $10,000 We are looking for writers, you must be creative with articles, content and sales copies. Candidate should be ok with screen sharing during working hours (not file sharing) and looking for someone for … more
Technical Writer
Other - Writing Services
Between $5,000 and $10,000 Sams Custom Catalog Services publishes product catalogs and provides ecommerce content for B2B distributors in the following markets: HVAC/R; Cabinet Hardware; Marine; Maintenance, Repair & Operations;… more
Proposal writer for RFP
Other - Writing Services
Between $5,000 and $10,000 Looking for an experienced (proposal) writer to assist a multi-functional and geographically diverse technical team respond to an uncoming RFP. The RFP is expected to be released in July and the is to… more
My experience being injured at the WTC Ground Zero
Ghost Writing
Between $5,000 and $10,000 I would like to write about my experience of working at New York’s World Trade Center,Ground Zero site in 2001 as an IronWorker in the search and rescue/cleanup,being injured and what has happened to 8… more
Ghost Writer for Blog / Virtual Assistant for Exec
Ghost Writing
Between $5,000 and $10,000 Ghost Writer for Personal & Business Blog and Social Network Content / Personal Virtual Assistant Professional, creative internet-savvy virtual assistant to ghost write for my personal & business blog… more
Ghost writer for
Ghost Writing
Between $5,000 and $10,000 Experienced ghostwriter immediately to assist with book project Experience with writing autobiographies for political foreign nationals, political figures, executives, Historical periods from child to … more
Hundreds of projects are posted every day. View all Projects in this category. Project Name
Category / Estimated Budget Project Description Preview

SAP Translators
Translation
Between $25,000 and $50,000 I have some SAP documents to be translated (from Spanish to English, French and Portuguese. The document contains screen shots in the language the document is being translated into to help you with is… more
Marketing Content Writer, Editor & Manager
Ghost Writing
Between $25,000 and $50,000 Dear Prospective Employee, Are you looking for an awesome job that’s not only fun, challenging, and enjoyable, but also pays you more money the harder you work? If so, then please listen carefully: a… more
Fashion Journalist
Other - Writing Services
Between $10,000 and $25,000 Located in New York City Marajh Inc. (The Fashion Search) is an innovative website/fashion search engine for both men and women getting ready to launch in the fall 2010. We connect internet users to of… more
Swedish Translator and Project Assistant
Editing & Proofreading
Between $10,000 and $25,000 Swedish Translator and Project Assistant wanted for translation and editing of travel guides from German to Swedish. Over the next six months, we are going to translate 18 travel guides into Swedish. … more
SEO Writer
Creative Writing
Between $5,000 and $10,000 We are looking for writers, you must be creative with articles, content and sales copies. Candidate should be ok with screen sharing during working hours (not file sharing) and looking for someone for … more
Technical Writer
Other - Writing Services
Between $5,000 and $10,000 Sams Custom Catalog Services publishes product catalogs and provides ecommerce content for B2B distributors in the following markets: HVAC/R; Cabinet Hardware; Marine; Maintenance, Repair & Operations;… more
Proposal writer for RFP
Other - Writing Services
Between $5,000 and $10,000 Looking for an experienced (proposal) writer to assist a multi-functional and geographically diverse technical team respond to an uncoming RFP. The RFP is expected to be released in July and the is to… more
My experience being injured at the WTC Ground Zero
Ghost Writing
Between $5,000 and $10,000 I would like to write about my experience of working at New York’s World Trade Center,Ground Zero site in 2001 as an IronWorker in the search and rescue/cleanup,being injured and what has happened to 8… more
Ghost Writer for Blog / Virtual Assistant for Exec
Ghost Writing
Between $5,000 and $10,000 Ghost Writer for Personal & Business Blog and Social Network Content / Personal Virtual Assistant Professional, creative internet-savvy virtual assistant to ghost write for my personal & business blog… more
Ghost writer for
Ghost Writing
Between $5,000 and $10,000 Experienced ghostwriter immediately to assist with book project Experience with writing autobiographies for political foreign nationals, political figures, executives, Historical periods from child to … more
Hundreds of projects are posted every day at Elance.

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Jun-22-2009

Use Long Tail Keywords Too!

82% of search engine users will re-launch their search using the same search engine as they used for their initial search, but add more keywords to refine their subsequent search.

This finding also points to the wish of marketers to not only target a few short, broad terms with their search engine marketing campaigns, but also an abundance of longer, more specific keyword phrases being queried when users are dissatisfied with the results of their initial searches.

These keywords often produce more qualified traffic and higher conversion rates.

This multitude of ultra-specific keywords that generate little traffic and few conversions each, but significant numbers of both collectively, is often referred to as the long tail. (source: iProspect)

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Jun-22-2009

How Bing is Different from Google

(From Chris Bradley)

Bing is not dramatically different from Google, but some people have found its results stronger. There are some visible changes:

Bing shows a preview of the web pages in the search results when you hover your mouse pointer at the right side of the search results.
Bing displays fewer results if it is certain that it has understood your intent. The search for “Facebook”, for example, brings up just one result linking to the site itself.
Some search results are divided into categories. For example, if you search for the popular musician “Justin Timberlake”, you’ll get results in the categories news, songs, movies, biography, wallpaper and downloads. In addition, the search results show images, videos and the popularity of the musician.
Wikipedia searches can be displayed inline in the search results without leaving the Bing site by clicking the “Enhanced view” link.
Bing features a different background image every day. The image contains special hidden hotspots that lead you to more information (soon advertising?) about the image.
Despite the background image, Bing’s homepage loads very quickly in your web browser because the search box and logo load first. You can turn off the background image.
Bing’s video search lets you watch videos without leaving the search engine.
Bing offers specific health, shopping and travel search engines, as well as instant answers to travel searches. For instance, the search “Vegas hotels” displays a selection of hotels in Las Vegas, including hotel stars and prices.
Bing’s search history lets you return to your most recent searches of the last two days. This feature can be turned off to protect your privacy.
Some of Google’s features are missing, for example, Bing doesn’t seem to recognize misspellings and returns no results in these cases.

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Apr-9-2009

More great feedback from clients

This one from Xoxide about our writer, Krista:

She has some very solid work! I love how she took the main idea of the blog
and worked it into the main idea of the article Good stuff. I say you
have a keeper!

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Mar-22-2009

Is SEO Copywriting different than regular copywriting?

Yes, there is a very clear difference.

SEO copywriting requires another layer of awareness when writing copy. The writer must not only be aware of basic grammar, sentence structure and flow, but how to imbed keywords into the content without making them noticeable. The reader must feel like he/she is just reading a regular article, not one that is infused with four or five distinct keywords at a proper keyword density.

Its basically a puzzle. The writer must figure out a way to communicate effectively, while still adhereing to the keywords. So, for example: If we are writing a real estate article for a Chicago Realtor, and he wants the keywords: “Chicago realty,” and “home in Chicago.”

Regular copywriting might look like this:

“John Doe is an experienced real estate professional, with an intimate knowledge of the Windy City. He is a life-long resident of Chicago, and has a unique insight into the local real estate market to help you find the home of your dreams.”

SEO Copywriting might look like this: (remember the keywords - Chicago Realty and Home in Chicago)

“John Doe has over thirty years of exprience in the Chicago realty market, and an initmate knowledge of the city, its people and its amenities. He is a life-long resident of the Windy City, and has a unique insight into the local real estate market to help you find the perfect home in Chicago.”

See the difference? Sometimes its easy, but sometimes it is very hard, especially depending on the length of the keyword or keyphrase.

One note - Windy City could also be considered a keyword. However, it came out organically in the copywriting. This happens often. However, to get the attention of the search engines, clients need specific SEO copywriting.

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Oct-24-2008

SEO Copywriting Tips: Article Syndication

One of the best ways to increase your SEO is by writing and syndicating informational articles on the Internet. For example, a real estate agent in San Francisco, wanting to rank high for “san francisco real estate”, should syndicate 10 articles on subjects such as: How to Negotiate Closing Costs when Purchasing San Francisco Real Estate.

The articles should be informational, with no call-to-action. These are not sales pieces, these are articles meant to establish you as an authority on the subject, while providing your readers (and possible leads) with valuable information. In turn, you receive one-way links to your site, and increased SEO.

Notes:

The articles should be around 750-850 words.
The subject matter should be related to your keyword or business, but not necessarily include that keyword. For example, the San Francisco real estate agency could also syndicate articles such as: “Best Schools for Special Needs Children in San Francisco”. You’re still targeting “San Francisco”, as well as providing information to your customers.
Post the original articles on your site in a resources section, and link back to them. This will establish you as the originator of the content, and thereby the authority.

Syndicated articles continue to grow. That is, once they are syndicated and links established, they remain on the net forever, and will continue to increase the one-way links to your site.

Just remember, come up with unique articles. Don’t write an article that’s been done a million times. Stand out.

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Oct-6-2008

Web Content Tips: How Many Words on a Page?

When writing web content, you need to write for both the reader and the search engine. If you focus on one, you will not be able to attract the other. So, you should aim for a balance between these two “audiences.”

The first way is to make the writing crisp, quick and accessible. Face it, people do not read each and every word on a web page. They skim it for important, pertinent information. So, utilize bullet points and short sentences, and make the word count of your page between 250 and 500 words. The fewer the better, but you need at least 250 to be considered a valid page.

But what about those landing pages that run on and on and on for like 3000 words? Those pages that sell a single product or money-making ventures? While its nice to have a lot of information, the message gets drowned out. That one single page should be divided into five or six pages, allowing for quick reference. Who actually reads those long pages? No one. They find the bullet points, the bold headings, etc. and try to get as much information with as little reading as possible. So, we writers should make it easy for them by dividing that information into digestible chunks.

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Oct-2-2008

SEO Writing Tips: Use those Headers!

When inserting keywords into your content, you want to put them in areas visible to the reader and the search engine.

For instance, inserting a keyword into a header tag will increase its visibility. Try to incorporate that keyword inconspicuously into a header. For example, if your realty company was targeting “Home Loans” the header might read: “Home Loans for First Time Buyers”. Put it in H1 HTML tags.

Its wise to use headers throughout the text. One lump of text is hard to read, and most people skim pages anyway. They will check the headers, and then choose a paragraph to read. So, make it easier for the readers. Use headers before each paragraph. This will please both the readers and search engines.

Here’s an example:

SEO Copywriting Tips

SEO Copywriting is not a science, but a method. There are many tricks and tips to utilize, but ultimately, it is not an exact science. It evolves and changes, to coincide with the changes in readers and search engine logarithms.

Copywriting for Readers and Search Engines

The best SEO copywriting is that which is attractive to both users and search engines. Keywords must be placed inconspicuously in the text, so it does not distract from the main message of the page. etc. etc. etc. etc.

- end -

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Sep-8-2008

SEO Writing Tips: Keywords, which ones do I need?

The fact of the matter is, if you are writing about your company products and services, chances are the keywords will appear naturally in your writing. So, the first step is to merely write the article or web page, with the READER in mind. Then, go back and insert popular keywords into the text, in a manner that is not obvious to the reader.

To find the most popular keywords for your page or article, utilize this great tool by SEO Book. Keyword Research Tool.

Search for terms that are relevant to your industry, but not so grandiose that you will never rank for the term. For example, if you are a Realtor, chances are you will NEVER rank for the general terms such as “realty”, “Realtor”, or “real estate.” So, be more specific, by inserting geographic terms into your search. For example, you may try, “San Francisco realty”, or “Chicago Realtor.”

Even still, those two-word phrases can be very competitive as well. So, break it down even further if you must. For example, try “South Chicago Realtor” or “Bay area San Francisco Realty.”

While these terms may not be as popular as the others, you are targeting specific users with these narrow terms. The pool of quality leads increases, because you are pinpointing them more precisely.

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Jul-7-2008

SEO Copywriting Tips: Keyword Density

Week Two Topic - Keyword Density

Keyword density refers to the amount of times a specific keyword appears on a page. You need a good balance between relevant exposure and keyword stuffing (the act of inundating a web page with keywords to the point that it is no longer readable).

The keyword must appear at a level to get the attention of the Google Algorithm, but not too blatant.

Some say that the density needs to be at a 5-6% density. - We feel this borders on keyword stuffing because the content becomes convoluted for the reader.

Others say the density needs to be 3-4% - We feel this is slightly high, but can still yield good results.

WE say that the keyword density need only be 1 - 2% - This is a comfortable level that attracts the search engine, but does not turn off the reader. Because after all, readers and users determine which sites are popular. If your site answers the users question, then it will grow in popularity, traffic, and gain the attention of Google.

To achieve a 1-2% density, is rather natural. When you write an article, the keyword appears organically through the writing Beyond that, you should position that keyword near the front so it is quickly visible, as well as a few other strategic places - such as near relavant keywords or geographic information.

However, it also depends on the length of the page. If you have an article that is 250 words, the density will natural be higher, than articles that are 500 words.

The bottom line is, the main focus of the writing MUST be the reader. Give them the information they need quickly and easily, and then focus on putting the keywords in seamlessly.

To test the density on your page, use this great tool by SEO Chat: Keyword Density tool

We optimized this page for “Keyword Density” and achieved 2%. Did you notice?

Next week:
Keywords - Which ones do I need?

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Archive for the ‘SEO Writing Tips’ Category

Freelance Writing Work

Use Long Tail Keywords Too!

How Bing is Different from Google

More great feedback from clients

Is SEO Copywriting different than regular copywriting?

SEO Copywriting Tips: Article Syndication

Web Content Tips: How Many Words on a Page?

SEO Writing Tips: Use those Headers!

SEO Writing Tips: Keywords, which ones do I need?

SEO Copywriting Tips: Keyword Density