On-Page Optimization or Off-Page Optimization?
On-Page Optimization or Off-Page Optimization? Which should you do? Well, when it comes to SEO, you should work on both if you can.
On-Page optimization (optimizing your own site with content and code) is best if you are trying to rank high for long-tail keywords and phrases, such as “Best Real Estate Offers in San Francisco” or the like.
Off-Page optimization (focusing on backlinks) is best if you are working on very popular keywords or short phrases.
Essentially, you should work on both, because Google determines your ranking based on the value of your site to users. They have one goal in mind: “Does this site answer the user’s question or needs?” If your site not only answers the user’s question, but is also considered an authority among other pages (off-page-SEO), then you will rank high.
So once again, the best thing you can do for SEO is increase your on-site content and off-site content (article syndication). And Certified Copywriting offers both of these services.
Posted under Benefits of Unique Content, SEO Writing Tips, Why "certified" writers?
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