CertifiedCopywriting.com

When inserting keywords into your content, you want to put them in areas visible to the reader and the search engine.

For instance, inserting a keyword into a header tag will increase its visibility. Try to incorporate that keyword inconspicuously into a header. For example, if your realty company was targeting “Home Loans” the header might read: “Home Loans for First Time Buyers”. Put it in H1 HTML tags.

Its wise to use headers throughout the text. One lump of text is hard to read, and most people skim pages anyway. They will check the headers, and then choose a paragraph to read. So, make it easier for the readers. Use headers before each paragraph. This will please both the readers and search engines.

Here’s an example:

SEO Copywriting Tips

SEO Copywriting is not a science, but a method. There are many tricks and tips to utilize, but ultimately, it is not an exact science. It evolves and changes, to coincide with the changes in readers and search engine logarithms.

Copywriting for Readers and Search Engines

The best SEO copywriting is that which is attractive to both users and search engines. Keywords must be placed inconspicuously in the text, so it does not distract from the main message of the page. etc. etc. etc. etc.

- end -