CertifiedCopywriting.com

When writing web content, you need to write for both the reader and the search engine. If you focus on one, you will not be able to attract the other. So, you should aim for a balance between these two “audiences.”

The first way is to make the writing crisp, quick and accessible. Face it, people do not read each and every word on a web page. They skim it for important, pertinent information. So, utilize bullet points and short sentences, and make the word count of your page between 250 and 500 words. The fewer the better, but you need at least 250 to be considered a valid page.

But what about those landing pages that run on and on and on for like 3000 words? Those pages that sell a single product or money-making ventures? While its nice to have a lot of information, the message gets drowned out. That one single page should be divided into five or six pages, allowing for quick reference. Who actually reads those long pages? No one. They find the bullet points, the bold headings, etc. and try to get as much information with as little reading as possible. So, we writers should make it easy for them by dividing that information into digestible chunks.