CertifiedCopywriting.com

SEO comes down to one fundamental question — Does your site answer the user’s question? If it does, then you should rank well. A web site should answer any and all questions that a user may have, and that can be accomplished with unique, informative web content.

When your site provides quality information, people see value in your site, and begin Link Building — the creation of one-way links that increase your online web presence.

So, you can try all the SEO tricks in the book, but if your site doesn’t meet the needs of visitors, then you will not get the natural search results you desire, nor will you generate the leads necessary to increase your business.

Informative, quality web content is the backbone of any good SEO campaign, so we develop original website content that will bring you the following benefits:

• Superior visibility to the major search engines like Google, MSN and Yahoo
• Increase your natural search-engine traffic and organic search results
• Interesting, informative web-content will hold the visitors’ attention and create leads
• Extensive, authoritative web-content that will encourage backlinks and increase the legitimacy of your site to the search engines.

So, what sort of web-content do you need? We suggest…

• Real Estate Content: Avoid the generic, stock-content that is free and prevalent on the web. You need unique content, that is specific to your geographic location. We suggest writing numerous pages on local attractions, schools, and amenities, plus articles regarding various neighborhoods and sub-divisions. Additionally, content should be written with geographic keyterms such as “Broadway district real estate”, rather than simply “Illinois Real Estate”. The more specific you can make the content, the more targeted users you will attract. Also, a blog announcing news of the region will also keep your site fresh and ranking well.
• Attorney Content: Law content is tricky. You have to be sure not to make any false claims or guarantees, while still making the information beneficial to the user. We understand this, and will write unique content that is specific and informational, while not jeopardizing your practice. We suggest “to do lists” which give users step-by-step instructions as to what to do after car accidents, or while preparing for custody battles, etc. Content that is targeted to your geographic location is also beneficial.
• eCommerce Content: The web is full of ecommerce sites jockeying for the top spot in Google. So the chances of a small, mom-and-pop shoe store competing with the likes of Zappos, is pretty far-fetched. However, that small shoe shop can still rank well for less popular keyterms, but targeted keywords nonetheless. For instance, you can target “little girls sandals” rather than “sandals”. We also recommend simple product descriptions, reviews, and a blog for announcing news in your industry.
• Insurance Content: Whether you sell home, auto, life, health insurance, or all of the above, unique content will serve you well. We recommend regionally-speciific content, regarding laws and trends in your area. Plus, articles that educate insurance buyers to both the good and the not-so-good aspects of insurance. And of course, detailed descriptions of policies and practices, and step-by-step instructions for victims of car accidents, home fires, etc.

Call us at 309.781.3779 or email us now for a personalized seo copywriting quote.